"Heartache Avenue" was later sampled by UK rap group Roll Deep, for the chorus on their UK Top 40 hit, "The Avenue".
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The latest campaign engaged the UK garage/grime/hip hop group Roll Deep, whose latest track "Badman" is a message to those who might have been seduced by the glamour of guns.
The first ever ceremony featured notable industry names such as Tim Westwood, The Noisettes, Ace Of Base and Roll Deep announcing nominees via pre-recorded videos.
Roll Deep release there new single 'Picture perfect' (produced by Agent X) peaking at #19 in the indie charts.