Aleida Assmann is the daughter of the New Testament scholar Günther Bornkamm.
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Since the 1990s her focus has been on cultural anthropology, especially Cultural and Communicative Memory, terms she and Jan Assmann coined and developed.
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She had to take her minor field examination in Egyptology in Tübingen because her husband Jan Assmann had become a professor of Egyptology in Heidelberg.