As a concept, multicommunicating primarily builds off Hall’s work on polychronicity, Goffman’s theory of the presentation of self, and Daft and Lengel’s notion of media richness; multicommunicating is also similar in nature to the notion of multitasking.
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Daft and Lengel’s research on media richness theory or, how employees choose which technologies to use in the workplace, is another important concept for multicommunicating.