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4 unusual facts about Simone Ahuja


Simone Ahuja

Her upcoming book, Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, co-authored with Navi Radjou and Jaideep Prabhu and published by Jossey Bass, is due out in the US in April, 2012.

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Headquartered in Minneapolis, Minnesota (with teams in Mumbai, India), Blood Orange Media works with integrated branding and international media, incorporating a variety of forms, including corporate films and television series.

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Simone Ahuja is the founder of Blood Orange Media, a marketing and strategy advisory company with digital media capabilities, as well as special expertise in innovation.

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The series was based on extensive ground research and academic research conducted in partnership with the Centre for India & Global Business at the University of Cambridge's Judge Business School.



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